Trick or Treat? Sprinkles Cupcakes

The recent food trend that settles well with my stomach is frozen yogurt. I’m a self-proclaimed fro-yo addict so the fact that shops are popping up right and left is nothing short of pure delight (competition only helps consumers!). My date night with my boyfriend is not complete until we take a trip to a nearby frozen yogurt shop that we feel, believe it or not, may offer better yogurt than Pinkberry (if that were possible). I somehow always find ways to squeeze in a spoonful (or a bowlful) of ice-y swirl even on a full stomach.

Well, another trend I’ve noticed in the last couple of years is over cupcakes (even a magazine like InStyle dedicated a section on celebrities and their favorite shops). This, unlike the frozen yogurt fascination that is completely justifiable in my book, is still a bizarre concept for me. Although I like eating cupcakes, it’s difficult for me to tell the difference between the gourmet kind and the one you pick up at a local bake sale. Afterall, isn’t a cupcake just a miniature sponge cake smothered in sugary frosting? Really, how do you make a cupcake outrageously better than a bakery next door, and moreover, how can each cost as much as a meal?

a-strawberrySo I turned to the trendy and popular Sprinkles Cupcakes for answers. But after sampling a few of its offerings, I became further confused.

Let me preface this by stating the obvious: the cupcakes from Sprinkles are good. The place have great selections, from the basic vanilla and chocolate, to more exotic flavors like Chai Latte and Red Velvet, and the entire experience of visiting the most talked-out place is truly titillating. But if I ignore all the fluff and focused solely on the product, I’m afraid I’m not able to justify the whopping $3.25 each cupcake costs.

I know that cupcakes have great possibilities. Just take a look at this amazing blog, Cupcake Bakeshop by Chockylit which features colorful and unorthodox recipes like Green Tea, Lavender and Honey Cupcake Bombe (ooooh). Or a mouth-watering recipe like Pomatcha Cupcakes found on Raspberry Eggplant (aaaaah).  Now, for a bite of something like that, I’ll be happy to dish out my hard earned money. But nothing at Sprinkles stood out as extraordinary, and they were just … well, good, at best.

I’m not dismissing Sprinkles altogether though. I will probably pick some up for special occasions as the decoration/packaging alone makes it a lovely gift. I hope someone will bring me some soon so I can enjoy the sweet cake without burning a hole on my wallet.

I went to the Sprinkles in Newport Beach (in the same shopping center as Tommy Bahama) but there’s a more popular one in Beverly Hills.

Sprinkles Cupcakes: 944 Avocado Avenue, Newport Beach, CA 92660


I met this sweet pup, Hug, dressed up as a lion for Halloween while waiting in line at Sprinkles. He was so charming that I could not resist taking a picture!  Happy Halloween, everyone!