The New “Third Place”: Pinkberry

a-pinkebery-signSaturday night … out with the girls … and waiting in a long line just to get in to the hot spot in Los Angeles. But unlike the good old days of getting all dressed up and waiting to get into a hot nightclub, we were instead waiting in line of at least 20 people deep at 9:30 p.m. to get a bite of an unbelievably refreshing frozen yogurt from Pinkberry.

I think people either love this place for the mouth-watering flavor of the frozen yogurt that tastes more like real yogurt than the traditional kind, or hate it because its popularity has gotten a bit out of hand. I, myself, belong to the former group of Pinkberry minions, and my heart beats in delight every time I see the brightly-lit pink swirly logo.

a-pinkberry-yogurtWell, there’s really not much that hasn’t already been said about this place so I won’t say much other than to state that I love it. I tried the pomegranate topping for the first time, along with strawberries and blueberries, and it was absolutely jaw-dropping good. What a way to welcome the arrival of autumn.

The reason why this place works is because it provides people with the “third place,” a place for people to meet and hang out outside of home and work  — the way that Starbucks became a mega success. It’s very smart that Starbuck’s Howard Shultz is now a part of the fro-yo phenomenon because Pinkberry would have given the coffee giant a little, friendly competition.

Pinkberry (they are all over the place now): 332 E. Second Street, Los Angeles, CA 90012


7 thoughts on “The New “Third Place”: Pinkberry

  1. hee hee hee! I WAS THERE! thanks for turning me onto it… i’m craving it right now! it’s strange, no matter how cold the weather is, cravings for frozen yogurt or ice cream never seem to diminish…

    i swear there were 100 people coming in & out the time we were there!!!

  2. the closest one by my place (almost walking distance!) is on abbott kinney, and there’s a great pizza place RIGHT across from pinkberry called abbotts pizza. they were voted #1 pizza in the U.S. do you want to do double tasting next time you’re in the area??? you should def. write about the pizza place. YUM!

  3. I think I know that pizza place. You ordered it for one of your parties, right? I remember eating the mushroom pizza and it was absolutely divine! Let’s definitealy do the Abbot Kinny run!

  4. yup that’s the one! it’s fun to eat there too, it’s a very small place (you almost eat on the outside bench, or counter) but much better than their chain on pico in front of smc. i can’t believe it’s owned by the same owner because it’s night and day… do NOT go to the pico one… pizza’s always cold…(delivery is great).

  5. Pingback: My Favorite Macarons shop in LA: ‘Lette Macarons « Time for Dinner

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